How To Improve Your Adwords Quality Score

Improving your quality score is key to not only getting your ads displayed but in many cases, lowering your cost per click. Below are three factors that have a large influence on your quality score.

Keyword Relevance

What does Google want? That's something most people struggle with as they get their bid amounts increased because of poor relevancy. How do you improve this rating?

You have to provide relevance at several levels. When you hear "keyword relevance", beginners instantly associate the term with the keywords inside their adgroups. But the term applies to more than just adgroups.

There needs to be a direct link between the keywords inside your adgroups, keywords displayed in your advertisements, and keywords displayed on your landing pages. Google needs to see relevancy at all levels before they start to consider your ad relevant.

Landing Page

The most important thing you need to remember about your landing page is that it needs to be a direct reflection of what you stated in your advertisement. If you follow that frame of mind you'll steer clear of most penalties.

People click on advertisements to get more information. Ask yourself what information is my advertisement offering the consumer. Then ask yourself, does my landing page provide the information as stated in the advertisement.

Landing Page Load Time

Most people are moving to high speed internet access but a large percentage of the population still hasn't made the transition. Load time may not seem like an issue to someone on broadband, but load times can be excruciating long for someone on dial-up modem.

Google takes this into consideration and wants everyone to have a quality experience. You'll want to make sure your load time isn't excessive for someone on dial up. If you're getting a warning about load time, you'll want to remove images that are too large and take a long time to load.


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