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After deciding to promote a service or product the next step is to get customers to your website. You can't make a sale if no one visits your site afterall. Are there secrets? Everyone has a special technique they prefer, but there are three basic methods of promotion that every marketer uses.
Paid Promotion
The concept is simple. You pay a small fee for every customer sent to your website. Sometimes it's only a few pennies, other's cost several dollars. Why the difference? Because not all customers are equal.
Some are ready to buy when they hit your website, others will need more information and some aren't customers at all, they're just browsing. Typically, but not always, the more you pay the higher quality the traffic.
Article Directories
Article writing, also known as bum marketing, has gained popularity in recent years. You submit quality, relevant articles to directories. The directories publish your articles to the internet and you get some traffic through their customer base.
Why use article directories? Because Google loves directories and will usually rank articles published on a directory more attention than a blog of your own. Result: the article gets a higher ranking in the search engine and you get lots of traffic.
The best part about using bum marketing is it's free. That's where it got the name from. Any old bum, without any money can use this method. You have to write good articles, on the right topic for this method to pay off.
Social Bookmarking
You've probably heard about the major bookmarking sites (Digg.com, Propeller.com), but you may not know how important they've become for affiliate marketers.
It provides nearly instant traffic, and also gives your website quality backlinks. Backlinks are what Google uses to rate the popularity of your website.
It's always a good idea to use all methods of promotion to cast a wide net and capture the most customers. Concentrating too much on one method and ignoring others, is like leaving money on the table and walking away.
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