Home > Blog > Top Search Engines For Affiliate Marketers
Google has dominated the search game for several years. It isn't just the shear volume that google provides that draws raves from internet marketers, they've always led the pack in terms of ease of use and features offered.
Google is primarily concerned with user experience, so it should be no surprise that the advertisers would have an intuitive interface on their ad serving platform.
Google wants you to feel comfortable, happy, and keep coming back. They've provided an in depth FAQ section to help with any problems you may encounter.
When it comes to customer base, and volume of search user's available Google is the clear leader.
Strengths: High Volume, Lots of clicks, Great Interface
Weakness: Competitive
Yahoo has become the red-headed step child of search engines. They provide enough volume to make it a worthy investment, but they're unlikely to provide enough clicks to meet your needs.
Month after month, year after year, Yahoo continues to loose ground and market share to Google. They become less and less relevant every year.
Strengths: Moderate Competition
Weakness: Low Volume In Certain niches
Microsoft isn't the biggest player but they're definitely one to watch. Should they merge with Yahoo in the near future, their colective market share would rival Google and provide a healthy volume of clicks for internet marketers.
Strengths: Low competition
Weakness: Very low volume in certain niches
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